Product Pricing Calculator
Set a profitable selling price using your costs, margin, and target profit.
Recommended Price
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Gross Profit / Sale
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Gross Margin
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Markup on Cost
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Total Fees / Sale
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Enter your unit cost and target gross margin to see a recommended price. Add selling fees if a platform or payment processor charges them.
Next decision
Break-even CalculatorSee how many units you need to sell at this price to cover fixed costs.How it works
- Price = (Unit Cost + Fixed Fee) ÷ (1 − Target Margin − Selling Fee %)
- Total Fees = Price × Selling Fee % + Fixed Fee
- Gross Profit = Price − Unit Cost − Total Fees
- Gross Margin = Gross Profit ÷ Price × 100
- Markup on Cost = (Price − Unit Cost) ÷ Unit Cost × 100
Assumptions & scope
- Gross profit here is measured after the selling fees you enter.
- Target margin and selling fee together must be below 100%.
- Does not include sales tax, shipping, overhead, or competitor pricing.
- This is a business-planning calculator, not tax, accounting, legal, or financial advice.